How brands advertise to different generations of women

This is important since Baby boomers, Generation X, Millennials, and Generation Z all hold different perspectives, attitudes, upbringings, and ways to consume information or goods that distinguish them from one another.  Let’s get a better understanding of how brands advertise to different generations of women.

How to advertise to Baby boomers, born 1946-1964

Boomers are a primary audience for many businesses as they make up over 75% of the wealth in the U.S. It’s a unique generation filled with people who want to get the most out of every day. This group favors Facebook and now Instagram over other social media platforms and uses Google for information. You’ll more likely find them using their computers rather than smartphones or tablets. In terms of marketing, professionals who know how to advertise to baby boomers prefer taking a gentle approach and creating informative content to drive purchasing decisions.

Cool fact: Baby boomers are a big audience. This generation makes 20% more online purchases than millennials!

Generation X, born 1965-1980

These are some powerful purchasers as they make up 31% of all purchasers and have the highest annual disposable household income. This generational group spends more time on the internet than Millennials and Boomers. Though they are tech-savvy, Generation X listens to the radio, reads the newspapers, and watches cable TV. When it comes to marketing, mobile experience must be a priority. Therefore the term user/mobile-friendly is on top of advertising strategies for this group. Another way advertisers target this generation is by going nostalgic through old-school commercials, throwback music, and noteworthy events from their lifetime.

Cool fact: This generation is all about brand loyalty and love; they’re the most likely of all generations to stay loyal to the same brands.

Millennials and Generation Z

Of course, we can’t forget about Millennials (born between 1981-1996) and Generation Z (1997-2015). Millennials are currently seeking financial stability and in general, most of them want to see the world before settling down. This group is very socially conscious, therefore before making a purchase they ensure their brands are aligned with the causes/values they care about. For this group, advertisers focus on optimizing the mobile transaction experience for quick and easy purchases.

As for Gen Z, time is of the essence when capturing their attention. This group has the shortest attention span of all generations (8 seconds). A personalized approach is best for this generation. Marketers focus on targeted ads for an effective sales approach.

Bottom line: every generation has a glue that binds them together, therefore marketing efforts that create strategies according to generational characteristics are key when it comes to the right sales approaches. Leave a comment to share your thoughts on this topic!